The way that its Kindle is engineered allows Amazon to know not just what she is reading, but whether she has finished the book, what page she is on, how long she has spent on each page, and which passages she might have highlighted, maybe to return to in a more private setting. The other passengers might have had no idea what she was reading, but Amazon did. Consider the publicist’s hypothetical early reader of Fifty Shades of Grey, carrying her Kindle on the London Tube. Amazon knows more about your Kindle reading than the clerk in that bookstore in the next town, more than your librarian, and in fact more than anyone has ever known about how we read. But the ease of digital delivery masks a paradox of e-reader privacy-they know exactly who you are and what, when, how much, and how often you have read your e-books.
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